Is it possible for businesses to reduce marketing budgets whilst increasing their effectiveness? Can a company ultimately increase its marketing ROI (return on investment) without breaking the bank? Surprisingly, they can. One of the more cost-effective marketing approaches is to use PPC (pay-per-click) advertising. So, what is PPC advertising and is there a PPC agency that can help guide businesses through the process?
Today’s businesses have a choice between outbound marketing PPC advertising agency approaches and inbound marketing approaches. Outbound marketing approaches are the more understood marketing initiatives of TV, radio, print and magazine advertisements. However, the costs to enact such marketing strategies are extremely high. In fact, companies must have substantial marketing budgets to ensure these approaches are ultimately effective. However, inbound marketing is essentially online marketing. In this case, instead of companies spending vast amounts of funds trying to find customers, customers themselves search for the company. The PPC agency works alongside the business to come up with the most recognized keywords used by potential customers in their search for online information. These keywords are then matched to a PPC campaign that is spread across the internet. When thinking of PPC, think of the ads one might see on a blog or website that are shown as visual or text ads.
The cost of PPC advertising varies according to the type of plan and the size of a company’s budget. However, by and large, the cost per click runs the gambit from 1p, 2p, 5p, 10p, 20p, 50p, all the way to £1 & £2. The will match the company’s marketing budget with the appropriate cost per-click. Companies that have larger budgets will likely opt for a higher PPC cost whilst companies with lower budgets will opt for the lower cost. The cost per click determines the visibility the company’s ads receive on the internet. The higher the cost, the more likely the company’s ads will appear on high traffic websites.
Because consumers today are dialed into the internet like never before, having a strong online marketing presence is paramount to success. To this end, PPC advertising has not only become extremely cost effective, but also ensures that a company’s prospects are more likely to be converted to paying customers.